Dealing with Death and Dying Personal Statement - 1

Dealing with Death and Dying - Personal Statement Example I felt satisfied with the condition of the patient and the family before the incident occurred. This was because both the patient and the family had accepted the imminent death of Betty. Elisabeth Kubler-Ross (1969) in her book On Death and Dying has pointed that openly acknowledging the imminence of death and assisting the patient and family in addressing their issues of immediate concern would significantly improve the quality of the dying process. I had made efforts to ensure that rather than denying the situation the family could come together and support each other. I saw them expressing important emotional feelings for each other. I knew that this interaction was going a long way in helping Betty to resolve unresolved issues. I felt that she was being freed of emotional bondages so that the physical process could take its course peacefully. What was bad about the experience was the sight of a patient for whom I had worked hard in tears. I was reassured when I found that the reason for Betty's sadness was a dream rather than negligence on my part. I know that the emotional turmoil that goes on in a person who is dying is very intense. So I had taken every effort to address as many of these issues as possible and to be ready for all physical as well as emotional contingencies. When Betty shared with me about her dream I was a little unprepared. Especially as my personal belief is that dreams are a reflection of reality and was not inclined to accept that loved ones who have passed away could appear in dreams. However, as a nurse giving palliative care, I was aware that I needed to be sensitive to the beliefs of the patient.  

Baudrillards ideas on the film The Matrix Essay Example for Free

Baudrillards ideas on the film The Matrix Essay It has long been a condition of western culture to act for the accumulation of material objects. This is in part due to the capitalist nature of the world within which we live. Marx identifies in The Critique of Capitalism the emergence of two new classes of people, namely capitalists and labourers. The term capitalist describes any person who has personal ownership of capital, which consists of raw materials, instruments of labour and means of subsistence (Marx). In contrast a labourer has only the value of his labour (life activity), which he exchanges with the capitalist for a wage and as such the worker sinks to the level of commodity (Marx). Because the labourer produces for the capitalist a commodity of greater value than that of his wages and in addition those wages are paid back to the capitalist in return for subsistence, therefore social control in exerted over the working class, whilst providing the capitalist with excess commodity. The labourer consentingly becomes a slave to the system on which he depends. In addition Marx states that as the relation between capitalist and labourer (manufacturer and consumer) develops, so competition between rival capitalists becomes apparent. In effect the capitalist is forced to capture more of the market by selling goods more cheaply by the consolidation and exploitation of labour power e. g. by machinery. Such a strategy ultimately limits the demand for labour and so new industries must be developed for exploitation. These new industries are necessary because capital exists only in relation to its ability to command labour and social control and as such they reciprocally condition the existence of each other (Marx). These forced increases in demand and therefore production are evident in the contemporary world market. Important to the development of Capitalism is the use of money which abstracts labour and commodity values to a common unit for the purpose of trade. In effect the labourer discovers that the product of his activity is not the object of his activity (Marx) thus a level of abstraction occurs, which was consistent with the modernist values of the time. Karl Marx and early capitalism were mainly concerned with production which remains important but it was Situationist, Guy Debord, who gave the first insights into late capitalism and the theories that best apply to todays world economics and culture of commodities. Debord, in his book The Society of the Spectacle, bases his examination of commodities around consumption, media, information and technology. As such Debord suggests that in societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation. By this he means to describe the world and its products as mere appearances, where the real meanings and values of commodities are translated into signs. Essentially it is a world vision that has been objectified (Debord). Debord explains the phenomenon of the spectacle as resulting from the ever increasing production of capitalism. Because competition between capitalists inevitably leads to an excess of produce, so consumer demand must be increased. Such an increase is controllable by the spectacle as the real consumer becomes a consumer of illusions, (Debord) so he can be manipulated to believe he must consume beyond the basic necessity for survival e. g. leisure products. Therefore the spectacles form and content are identically the total justification of the existing systems conditions and goals (Debord). The spectacle is mediated in society as information or propaganda, as advertisement or direct entertainment consumption, (Debord). The effects of the mediated spectacle tend to lead the consumer to an experience of alienation as the consumers want for commodities is dictated to serve and maintain capitalism. In addition the spectacle constantly reinforces itself, for example the television, which is in itself a product of the spectacle that is then used by the capitalist to implement the advertisement of other spectacles. Essentially the spectacle is the nightmare of imprisoned modern society (Debord) and explains the transition from the degradation of being into having to having into appearing (Debord). Jean Baudrillard took Marxs Critique of Capitalism and Debords The Society of the Spectacle to their conclusions with his own theory of simulation and simulacra. Similar to the idea of the spectacle, Baudrillard describes a world where the subject of everything has been replaced by a semiological value that has become more important than the original, real meaning of the object. This object he calls a simulacra. In Simulacra and Simulation Baudrillard adds extra complexity to these ideas by establishing a hierarchy of simulation, which he gives four orders. In the first order the object is a copy of an original and so can be linked to a basic reality, for example a photograph of an actual event. The second order of simulation misrepresents the original subject; in the example the photography has been digitally manipulated in Photoshop to present a non-occurrence. In the third order a reality is recreated from a simulation of an original reality, when in fact, through the process of simulacra, the original has been lost, e. g. a scene is recreated from the digitally manipulated photograph of the original event. Finally, the forth order of simulation is the combined process of the first, second and third order to such an extent that the object bears no relation to reality or the original, for example the photograph has become a virtual reality. In this instance the link between reality and the signifying systems is almost impossible to ascertain, thus creating a hyper-reality. It is the use of one simulacra as a basis for the formation of another simulacra that shows the first signs of relevance to post modernity. Consequently, in post modernism, everything is understood in relation to everything that has come before, which in design manifests itself in referencing. Post modernism is also concerned with the fact that there is no right or wrong and essentially that no real truth exists. It is of course possible for a sign to make a transition through all four of the orders of simulation, constantly abstracting meaning and widening the gap between simulation and reality. However due to the complexity of repeated abstraction and signification it becomes necessary for an amount of speculation and simplification to occur when examining transitional examples. If we take, for example, the now famous emblem of automotive company Rolls Royce, it becomes apparent the extent to which a symbolic object can be re-simulated, each time loosing a part of its original meaning. Spirit of Ecstasy, designed by sculptor Charles Sykes and mass produced in 1911, is a cast metal emblem representing the figurine of a girl with arms outstretched to hold the folds of her gown blowing in the breeze. To the present day this emblem has been displayed on the bonnets of Rolls Royce cars and is the first order of simulation in terms of it being a representation of a real person from which the sculpture has been modelled. The object also references the figure heads of classic sailing ships in an attempt to convey the automotive product as an elegant, quite and reliable vehicle, which were the mediated associations with the brand during the early development of the company. In this instance the object enters the third order of simulation as a real event (model posing for sculptor) is created from an existing symbolic object (sailing boat figure heads) in order to be recreated as a new symbolic object (Spirit of Ecstasy emblem). At this point it is important to note that this example as an investigation could examine many more stages of referencing prior to the signs use as figure heads, though this could prove too difficult and inaccurate, again reinforcing the existence of a hyper-reality. The tea pot, designed by Michael Graves in 1985 for Alessi, brings the symbol to its conclusion. The tea pot employs a plastic emblem of a bird that is attached to the spout of the kettle and creates a whistling noise when the water is boiled. This creates a pun between the whistling of a kettle and the singing of bird but more importantly, its similar visual appearance (i. e. the wings of the bird and the outstretched arms and gown of the girl) makes a reference of Rolls Royce cars. Because during the late 20th century the values associated with Rolls Royce have matured to convey the brand as one of top class and status, so it are these value that are associated with Graves tea pot, supposed to the original associations that Rolls Royce was referencing from classic sailing ships. Therefore the product has clearly entered the forth order of simulation is it holds no relation to the original meaning that the original object as sign attempted to represent. Also, by referencing past signs, it can be described as a post modern object. Like Debord, Baudrillard agreed that simulation was important to the survival of capitalism as it, through mediation, can control the level of consumption within society. Baudrillard used the term valorisation to describe the process through which symbolic objects attain value. An excellent example of valorisation is Pokemon cards, which are essentially printed illustrations on card and so their use value is very low. However, via mediation, Pokemon cards have been given a simulated symbolic value that has made them desirable and powerful as a commodity. As well as design, Baudrillards theory of simulation and simulacra has also proved influential in film making, for example in The Matrix, directed by the Wachowski brothers. The Matrix is set in the future at a time when the real world has been reduced to a desert waste land by a war between humanity and machines; after the invention of artificial intelligence. Because the machines are dependant on solar power, the humans have caused the equivalent of a nuclear winter by blocking out sunlight. This has caused the machines to retaliate by imprisoning humans in gel filled pods so that energy can be extracted from them in the form of heat. In order to control the humans in this procedure a computer simulated world called the matrix exists, that all of the imprisoned humans are connected to, living their lives in what they believe is the late 20th century, oblivious to the fact that their real bodies are in stasis in the real world. The film therefore acts as a metaphor for contemporary western cultures. Firstly the matrix is an existence of the fourth order of simulation in that it is a system of mere signs that are completely detached from reality, i. e. hyper-reality. Just as in contemporary cultures, the people who live in the matrix are unaware that they are controlled by a system through simulation. You are a slave, neo, like everyone else you were born into bondage, born into a prison that you cannot smell or taste or touch, a prison for your mind What is the matrix? Control. The matrix is a computer generated dream world built to keep us under control in order to change a human being into this (he holds up a copper battery) (Morpheus talking to Neo, The Matrix). In addition the film suggests that the prisoners of the Matrix are also dependant upon it, to the extent that they will fight to protect it. Baudrillards idea of mediasation appears in the film when it is suggested that there was a machine spawning a whole race of machines (Morpheus talking to Neo, The Matrix), thus the social control of the machines (mediation of signs) increasingly exert themselves with every new generation. Interestingly The Matrix seems to offer a solution to simulation and social control by the system, which is one of enlightenment. Once Neo understands the systems and can see the signs (computer code) of the matrix for what they really are, then he can choose to follow a different set of rules thus gaining control of his environment. As well as a theological basis on Baudrillard, The Matrix tends to convey the story via symbolic references and thus is post modern by nature. For example the follow the white rabbit scene employs a tattoo of a white rabbit, which is referenced from Alice in Wonderland in order to convey the uncertainty in discovering the truth of an alternate reality. In the same scene Neo also opens a copy Baudrillards Simulacra and Simulation in effect reinforcing links to that element of the film. In conclusion, I have identified the main themes surrounding Baudrillards orders of simulacra and simulation, shown how they relate to modern and post modern design and have given contemporary examples of their use in product design and film making. I believe that such an understanding of simulation has served well to better understanding referencing in post modernity. References Debord, G., (1977) The Society of the Spectacle, Black Red Poster, M., (1998) Jean Baudrillard: Selected Writings, Polity Press Tucker, R. C., (1978) The Marx Engels Reader Second Edition, Norton Company Bibliography Hebdige, D., (1994) Hiding in the Light, Routledge http://www.geneseo.edu/~bicket/panop/baudrillard.ht http://www.artisanitorium.thehydden.com/nonfiction/film/matrix.htm http://www.rolls-roycemotorcars.com/master_frame.html

Aggregate Supply Curve In Malaysia

Aggregate Supply Curve In Malaysia Since 1970, Malaysia has transformed itself from raw materials producer into rising multi-sector economy. Under present Prime Minister, Malaysia is trying to reach high-income status and to increase value-added production series by attracting investments in Islamic finance, technology manufacturing, biotechnology, and services. The government is trying to enhance local demand and lessen economys reliance on exports since exports remain an economy major initiative. As oil and gas exporter, Malaysia has gained profit from higher world force prices, even though government subsidies is forced to cut down due to the growing domestic gasoline and diesel gas cost, mixed with overwrought government finances. The government is also aiming to lessen its reliance on state oil producer PETRONAS as oil and gas segment contributes above 40% of government income. The central bank retains good foreign trade stores, and well-developed regulatory system has restricted Malaysias disclosure to threaten financial mechanism and global financial crisis. On the other hand, Malaysia could be at risk to fall in product prices or broad decelerate in worldwide economic activity because exports are Gross Domestic Product (GDP) main element. Prime Minister has lift up potential adjustments to the unusual economic and social favorites with the purpose of attract increased investment; however he has met major conflict, particularly from Malay nationalists and other vested interests. However, during global financial crisis in year 2008-2009, although Malaysian financial system was protected from the direct effects of financial contact due to disallowed of new derivatives into the country, the global financial crisis has transmit uncertainty on the Governments plans to attain vision 2020 because of collapse in exports and slowdown in foreign direct investment (FDI). Theoretical Background Aggregate demand (AD) is aggregate quantity demanded for goods and services in economy at given general price level. It is symbolized by aggregate demand curve, which illustrates the negative relationship effect between price level and total output assuming no variation in government spending, net taxes or monetary policy variable. Aggregate demand curve is downward sloping because of wealth effect, interest effect and exchange rate effect. At each point along aggregate demand curve, the total quantity demanded is exactly equal to planned aggregate expenditure, which is the combination of consumption, investment and government spending. Each point on aggregate demand curve stands for certain level of aggregate expenditure that is dependable with equilibrium in goods and money market at given price. When the aggregate demand curve is moved along, the change of price level is presumed to cause equilibrium GDP change but other determinants of equilibrium GDP remain constant. When other determinants except price level lead the equilibrium GDP change, aggregate demand curve will shift itself. The other determinants of equilibrium GDP are consumption expenses, investment spending, government expenditure, taxes, net export and money supply. Aggregate supply (AS) is total goods and services supplied that are produced in economy at particular overall price level. It is corresponded to aggregate supply curve or price/output response curve, which demonstrates positive relationship effect between total output amount supplied and overall price level. The curve also draws out the price and output choices of all markets and firms in economy under given set of circumstances. In short run aggregate supply, the idea of fixed capacity plays role in macroeconomics. At low output point in economy, there is possible to be surplus capacity in economy. An increase in aggregate demand is possible to outcome in increase in amount produced with slightly or no raise in overall price. Thus, aggregate supply curve is likely to be flat at low aggregate output level. The economy maybe works below capability if there is cyclical unemployment even if firms are not holding surplus labor and capital. The short-run aggregate supply curve is upward sloping, because the price of a few inputs are supposed to be decided under auction-like situations, caused by markup pricing and/or presumed informational irregularities. In long run aggregate supply, firms reaction to an increase in aggregate demand varies from primarily increasing output to principally increasing prices as unemployment rate falls, wages and cost of inputs will increase. When economy is producing at its maximum capacity, aggregate supply curve becomes vertical. There must be time delay between change in input price and change in output price for aggregate supply curve to slope upward. If input prices altered instantly to output prices, the aggregate supply curve would be vertical. Wage rates may increase at similar rate as overall price if price level increases in fully foreseen. The reasons of the shifts of short-run aggregate supply curve are cost of production, expectation on future price level, economic growth, public policy and weather condition. Meanwhile, the causes of shifts of long-run aggregate supply curve are change in labor, capital, natural resources and technology. Equilibrium price level is the price level at which the aggregate demand and aggregate supply curves meet. Equilibrium price level matches up with equilibrium in the goods money markets and lays down price/output decisions on part of all firms in economy AD/AS agenda is applied to assess the effects of monetary fiscal policy on the economy. Potential GDP is aggregate output level that can be continued in the long run without inflation. Economists consider costs cover behind price level changes in the short run; eventually move with the overall price level in long run. If the price level increases at a fixed rate, inflation may be fully foreseen built into labor contracts. Discuss and argument Aggregate Supply is the total supply of all goods and services in an economy.Normally , the aggregate supply curve is draw like vertical line, also name as classical range.But , in reality, this Aggregate supply are divided into 3 range , which is Keynesian range , intermediate range and also classical range. Keynesian range occur in the short run and show a horizontal segment on of the aggreagate supply curve (blue line) , which represent the economy is under the recession condition.Base on table below ,the price level is fixed regardless how many the output had been produce by the country.When AD shift rightward from AD1 to AD2 ,the total output has increase but the price level remain the same.This is due to the substaintial idle production capacity such as unemployed worker competing for available jobs can put to work . The intermediate range ,as show in the pink line,is the rising of aggragate supply curve when the economy is approaching full employment output.When the AD shift rightward from AD3 to AD4, the output and also price level increase .This show that they have the positive relationship between price level and real GDP .When the price level increase , this had cause the inflation occur.There are 3 factor cause this inflation occur, the first one is bottleneck occur because the firm no fully utilise the resources .Example,if the steel industry no fully supply to the steel firm .Bottleneck cause steel firm no enough raw material to produce their product and the cost of steel become higher, so they will also increase the price of thier product , so inflation occur.Moreover, when the company are earning higher profit, their worker will tend to ask for higher wages.The wage demand to increase is hardly to reject because company fear the worker will quit or strike .Beside , the company also can pass the cost on to consumer side easily because in this stage ,the unemployement rate is lower, all people got thier job and they are expect higher price of goods as they feel that will be more quality.Lastly is that sometime the firm still using the less produtivity worker or outdate machinery.This will cause the cost of production increase and become higher product price. Lastly the classical range is occur only in Long run supply curve where the curve is vertical shape ,which show that the real GDP remain constant at full employment output at point Yn, regardless how many the price level had increase or decrease.When the AD shift rightward from AD4 to AD5, the output remain constant ,but it will cause the price increase, as a consequency economy suffer inflation. The effect of increase in Aggregate demand AD1 AD2 AD3 AD4 AD5 AD6 YN Aggregate_supply_svg.png Now we consider the aggregate demand curve is stationary and the factor that influence the aggregate supply curve to shift.This factor are call non-price-level determinants. What happen aggreagte supply curve in Malaysia recently? During the year 2008, the oil price in Malaysia suddenly increase sharpy to US$147.27 ,compare to the year 2002 which the oil price is merely US$20 (Hour, 2009). This issues was cause many household and also firm suffer a lot .As we know that the changes of aggregate demand is base on changes in total demand for all final goods and services.In the statistics of consumer price index (CPI) had found that every cunsumer use 68% from their income for consuming food, non-alcholic beverages, housing , utility, gas ,transportation and also fuel.After the fuel hike in june 2008, the CPI immediate rose to a 27-year high of 7.7% instead of 3.8% in may,2008, which had increase 3.9% within 1 month.Increase in input price had cause the price level of economy increase, the household purchase power will drop because their real income had decrease.For example, before increase in oil price, one plate of nasi lemak is cost RM2.00.but after increase the input price, the seller need to bear higher cost to transport the same quantity of nasi lemak, so they will transfer the cost to consumer by increase the selling price to RM4.00.Now ,with the same plate of nasi lemak , the buyer need to paid double price , therefore their purchase power decrease. Moreover, it also will affects the households monetary wealth drop .As a consequence, the total consumption decrease ,aggregate expenditure reduce, and finally affect aggregate demand drop . Aggregate supply curve will shift based on changes in input price.As we know that most of the firms need the oil price for transport and deliver their product.When the oil price increase , the firms input cost will be increase as well, therefore , the firms will supply less outputs.then the short run aggregate supply curve will shift to left, then the price level increase ,total output decrease .When the output decrease, the manage will try to reduce the input cost such as layoff some existing labor.Therefore the unemployment rate will increase. Why suppy shock will occur in Malaysia? The first reason the affects the oil price shock occur in Malaysia is because 80% of the worlds oil reserves are own by state-owned oil firms so it tend to limited the international companies to access (Hour, 2009). Beside, the cause of shortage of oil supply is because of most of the big located field are found in the a few decade ago and one days this field will also be used up as the raw material are limited in this world.Furthermore, the size of the oil field found recently are very small and costly to operate .For example, if we found 10 small oil field in seperate location, that mean the firms need to set up 10 rigs compare to a big oil field they just need a big rig. The suppy shock can solve antomatically? In long run, the oil price shock can be solve automatically if the government or central bank does not implement any policy.When the oil price increase,the input price for the supplier will be increase, then the short run aggregate suppy will shift to the left,price level will increase from Po to P1,aggregate output will decrease from Yo yo Y1.In the long term, the drop in the total output will cause the firms want to layoff the employees to reduce their cost,so the unemployement rate in market will rise .The price expectation of employees for higher wage will drop and cause the firms have more money to increase more outputs to supply. So the short run aggregate suppy curve will shift back to right from SRAS1 to SRASo.Therefore , the price level and also total output are back to equilibrium level and the stagflation is solve. P YN Y1 P1 P0 LRAS SRASO ADo Y SRAS1 The supply shock can solve by government? Although the oil price shock can be solve in long term , but in the short term the citizen are suffer a lot especially for the low income family and also the unemployement rate increase rapidly.The umemployed citizen are depend on the money in their saving account for survive.If the price level increase more higher ,they is stuck with high cost of living without any compensation from the government.So, government must implement the expansionary fiscal policy to solve the unemployement .When inplement this policy, the Aggregate demand curve will shift rightward from ADo to AD1.Then the price level will increase from P1 to P2,total output will increase back to equilibrium level of output from Y 1 to Y2, and now Y2=Y1.The price level had increase higher than before , and the output back to equilibrium level, and the higher inflation occur. SRASO SRAS1 ADo AD1 LRAS P Y YN= Y2 Y1 P1 P0 P2 Factor to shift the aggregate demand curve Aggregate demand(AD) is the total number of demand of goods and services in economy. The AD is almost equal with aggregate expenditure(AE). The factor will affect the AD curve are based on equation of aggregate expenditure, AE=C+I+G+NX. In the AD curve, each point is representing certain level of AE that same with the equilibrium in money market at given price. When AD curve is moving along, price level change as due to the change of equilibrium GDP but other determinants are remain constant. When opposite direction, change of other determinants change the equilibrium of GDP, AD curve shift itself. Therefore, the other determinants are consumption spending, investment spending, government spending, taxes, net export and money supply. The quantity of money supplied at a given price level will affect the AD curve. When money supply is increase, the curve shift to the right from Ms0 to Ms1. The interest rate will drop from r0 to r1. The interest drop due to the increase of investment spending and the AE increase cause the real GDP increase. AE curve shift upward show that the output will decrease. At the end, the AD curve will shift right from AD0 to AD1 to remain the price at the constant. P AE=Y AE1 AE Y Y0 Y1 I r0 I0 I1 Md r1 r r Ms0 Ms1 Md M r0 r1 P Y AD0 AD1 P0 Y0 Y1 In the others hand, if there are spending shock, means the government spending is increase, this will affect the AD curve shift to the right. Shown from the graph below, when the increase in government spending at any given price level, the AE curve will shift upward and rise the real GDP. when the real GDP higher the given price level, it cause the AD curve shift to the right from AD0 to AD1. P Y AD0 AD1 P0 Y0 Y1 P AE=Y AE1 AE Y Y0 Y1 G Why oil price shock will affect aggregate demand curve? Aggregate demand is based on changes in total demand for all final goods and services. During the oil price shock, the oil price increase in Malaysia. This increase of oil price cause the price level of economy increase. The price level affect the real income decrease and reduce the purchase power of household. Household purchase power drop mean that the consumption decrease. Consumption spending is one of the factor to shift the AD curve. When consumption decrease, it shift the AD curve to the left from AD0 to AD1. Therefore, the price will decrease from P0 to P1 and the output also decrease from Y0 to Y1 AD1 P0 AS AD0 P1 LRAS P Y Y0 Y1 How to solve the aggregate demand automatically? If the government or central bank do not implement any policy during the shock of the oil price, this has to solve the aggregate demand automatically. After the aggregate demand shift to the left from AD0 to AD1, the price and the output were reduced. When the output drop, the employment decrease and unemployment increase. This affect the expected price drop and the wage rate decrease. At the same time, the short run supply curve shift to the right from AS0 to AS1. At the end, in the long run, output will return back from Y1 to the natural output Y0, but the price will keep on decrease from P0 to P1 and P2. This cause the deflation occur in the economy. Y0=Yn AD1 AS1 P0 AS0 AD P1 LRAS P Y Y1 P2 How the government or central bank solve the supple shock? When the supply shock solve by automatically, it will stay back the output value but the price decrease continuously. This affect the whole market economy and become deflation. The deflation will make the economy down and this will make suffer to the whole country. Therefore, government should implement the policy to solve this problem. To shift back the aggregate demand curve, government need to implement the expansionary fiscal policy. This policy can shift the aggregate demand curve to the right from AD1 back to AD0. In the long run, the price back to the natural price P0 and the output also change from Y1 to the natural output of Y0. AS LRAS Y AD1 AD0 Pn=P0 P1 P Y0=Yn Y1 Conclusion The oil price shock in 2008 had brought a large impact for Malaysias economy. After rising in oil price, producers need to pay higher input price for the production purpose. Thus, firms sold their goods for higher price which causing consumers purchasing power dropped and the aggregate demand decrease. The increasing input prices also causing firms to produce less output which might cause the unemployment rate increase. In short run, government can implement the expansionary fiscal policy to solve the unemployment problem. However, the price will increase even higher than before which might cause hyperinflation. If the government or central bank does not implement any policy during the oil price shock, the problem will be solved automatically in the long run but it might cause consumer to suffer a lot in the short run. We recommend Malaysia government to develop reasonable oil price setting instrument, obtain cheap oil from foreign country, searching alternative resources, give subsidies to firms and increase wage rate of workers in order to minimize the consequences of increasing oil price. Throughout this assignment, we have a better understanding about the aggregate demand and aggregate supply and able to apply it in real economy situation. We had also learned how to work in a team efficiently and effectively in terms of collaboration and time management in order to accomplish the task given. Recommendation Increasing in oil prices is a serious issue that may affect aggregate supply and aggregate demand which bring large impact to Malaysias economy. Appropriate ways need to be taken in order to minimize the consequences of increasing oil price in Malaysia. Our suggestions are as follow: Reasonable Oil Price Setting Instrument First, government needs to develop reasonable oil price setting instrument which may ensure the oil prices are setting within a range which is reasonable and affordable for citizens, and allow realistic profit for oil industries. There are three aspects that should be taken into consideration while determine the oil price range, which are the consumers purchasing power, an estimation of profit for oil industries in reasonable level, and the international oil prices. With the help of this mechanism, Malaysias oil prices will be more realistic and reasonable which may prevent uncontrollable increasing of oil prices in Malaysia. When the oil prices are set in a reasonable level, there will be no large impact on the aggregate demand and aggregate supply curve. Obtain Cheap Oil from Foreign Country In order to minimize the impact of high oil price, government is suggested to search for the new sources of low-cost oil from other country. Malaysias government can import cheap and low quality oil from foreign country and refine it to become better quality oil which is qualified to issue to the market with lower cost. The reservation of the cheap oil in a certain amount is also necessary in order to avoid Malaysia from being the victim of increasing prices in the cheap oil. With the available of cheaper oil (input), firms will increase the aggregate supply of the outputs which might prevent shortage of goods in the market. When there is an increasing output in the market, the price of the goods will be reduced and the aggregate demand will increase to a certain level. Searching Alternative Resources High oil price problem only can be solved by associate effort of both government and individual. In order to minimize the impact of high oil price, the organization should attempt to do some investigation or discover the substitute of the oil like bio gas and electronic bike and should try to innovation so that the product of the organization can be produce on other alternatives. In this situation, the company can reduce the quantity of the oil which used to produce the output. Then, the supplier or provider would not reduce the quantity of supply which affects the aggregate supply shift to the left. On the other side, aggregate demand also relatively would not be affected which the curve shift to the left because the consumer can continue to consume the product in the normal price. Give Subsidies Once the oil prices increase, it will directly or indirectly affect the whole production cost, including the fee of the transportation or other else. In order to solve it, the government should provide subsidies to the supplier or provider in order to control the market price. After the suppliers receive the subsidies from government, they will not increase the retail price of their products since they want to maintain their organizations profit. By implementing this strategy, the inflation problem can be avoided because the supplier would not increase the price of product due to the higher input price. Hence, the aggregate demand and aggregate supply would not be affected. Increase Wage Rate In the market, increasing oil prices may lead to inflation problem in Malaysia. This problem will caused our citizens suffer from financial burden and their purchasing power will decrease. In this case, government can raise the amount of minimum wage in order to make sure the organization provides the cost of living to the employee. This can help the employee are able to maintain their basic needs in their daily life although the high oil price situation happened in Malaysia. Individual who using the vehicle during the daily life, the oil price increase will directly increase their daily expense. Purchasing power of the individual will be decreased and finally it will affect the aggregate demand shift to the left because consumer consume less than before. After increasing wages rate, this problem can be solved and the curve of the aggregate demand will back to original.

Cadmium And Sewage Sludge :: essays research papers

Cadmium and sewage sludge This essay concentrates on the heavy metal cadmium, and its occurrence in the environment, its pathways into and out of the human body and its movement into and out of Sewage sludge. Firstly, I will provide a clear definition of the Heavy Metal Cadmium. What is Cadmium? Cadmium is a naturally occurring element in the earth’s crust. Pure cadmium is a soft silver-white metal, but this form is not common in the environment. Rather, cadmium is most often encountered in combination with other elements such as oxygen (cadmium oxide), chlorine (cadmium chloride), or sulphur (cadmium sulphide). These compounds are all stable solids that do not evaporate, although cadmium oxide is often found as part of small particles present in air.   Ã‚  Ã‚  Ã‚  Ã‚  Most cadmium is obtained as a by-product from the smelting of zinc, lead or copper ores. Cadmium has a number of industrial applications, but it is used mostly in metal plating, pigments, batteries, and plastics. Cadmium in the Environment Small quantities of cadmium occur naturally in air, water, soil and food. For most people, food is the primary source of cadmium exposure, since food materials tend to take up and retain cadmium. For example, plants take up cadmium from soil; fish take up cadmium from water, and so on. It is introduced into the environment from mining and smelting operations. Other cadmium emissions are from fossil fuel use, fertilizer application, sewage sludge disposal or galvanized pie corrosion. The largest source of these cadmium releases into the general environment is the burning of fossil fuels (such as coal or oil) or the incineration of waste materials. Cadmium may also escape into the air from zinc, lead or copper smelters. Working in or living close to a major source of airborne emissions such as these may result in higher than average exposure. Pathways into the human body Food and Drink   Ã‚  Ã‚  Ã‚  Ã‚  Cadmium can enter the blood by absorption from the stomach or intestines after ingestion of food or water. The amount of Cadmium ingested by an individual within a population can differ greatly due to dietary habits. For example, an individual who consumes a large amount of brown crabmeat or vegetables grown on land which is fertilised with sewage sludge are likely to have intakes of cadmium significantly above the average population level.   Ã‚  Ã‚  Ã‚  Ã‚  Only a small percentage of cadmium ingested with the food intake is absorbed, approximately 6%. However there are many factors, which can affect this figure, namely, physiological, such as age and the content of the diet.

Book pseudo-philosophical

The book of job is indeed a difficult book (particularly because it is structured like a poem, which i think made it all the more boring. ) But going beyond that, it has some interesting pseudo-philosophical discussions going on. Job is a brave man, given the circumstances and the general assumptions about the nature of the universe at the time (a universe where god occasionally makes his presence known through a whirlwind or some such device).Job is good and brave, but I think there is an inherent assumptions in his arguments that make them fail (in my book): the assumption of the validity of the rationale behind the rules under which God seems to operate. Since Sin is also, ultimately, God's invention, I think an appropriate response to such a condition as Job's would have been â€Å"Why are You playing around with us? † When Job finally acknowledges God's justice, Job gets his good life back! (Someone was just being childish and just wanted some appreciation, after all. )I don't believe that there is a direct correlation between good actions and†¦ divinely bestowed awards. A bit of work and a bit of luck are what it takes to get a good life. As for Genesis chapters 1-11, I cannot take these as an authentic record of historical events. While reading, I kept getting a feeling, in the back of my mind, that there is something inherently wrong in the rationale and explanations of the behaviors of the characters (God included). The story presented in Genesis has the makings of a myth, and is in the same level as that of other creationist stories of other beliefs.As Darwin says, the concept of God is quite beyond the scope of my abilities. Genesis 1-11 is an â€Å"explanation† of the origins of the world, which I believe must be a lot more complex than the chapters relate (at least on the surface). It also â€Å"explains† the origins good and evil in modern mankind. Boring also. Primarily because the story has been recounted countless time s, and, understandably, the sentences are structured as dissimilarly as possible from everyday speech, while still retaining grammatical correctness. But it is still nice to understand ancient (and modern) cultural and religious mentality.

Competitive Improv Theater Games for Improv Actors

Competitive Improv Theater Games for Improv Actors Most improvisational activities are guided by a very loose format. Actors might be given a location or a situation in which to create a scene. For the  most part, they have the freedom to make up their own characters, dialogue, and actions. Improv comedy groups play each scene in hopes of generating laughter. More serious acting troupes create realistic improvisational scenes. There are, however, many challenging improv games that are competitive in nature. They are judged usually by a moderator, host, or even the audience. These types of games generally put a lot of restrictions on the performers, resulting in a great deal of fun for the viewers. Some of the most entertaining competitive improvisation games are: The Question GameAlphabetWorld’s Worst Remember: Although these games are competitive by design, they are meant to be performed in the spirit of comedy and camaraderie. The Question Game In Tom Stoppard’s Rosencrantz and Guildenstern are Dead, the two bumbling protagonists wander through Hamlet’s rotten Denmark, amusing themselves with a combative â€Å"question game.† It’s a sort of verbal tennis match. Stoppard’s clever play demonstrates the basic idea of the Question Game: create a scene in which two characters speak only in questions. How to Play:  Ask the audience for a location. Once the setting is established, the two actors begin the scene. They must speak only in questions. (Normally one question at a time.) No sentences ending with a period – no fragments – just questions. Example: LOCATION: A popular theme park.Tourist: How do I get to the water ride?Ride Operator: First time at Disneyland?Tourist: How can you tell?Ride Operator: Which ride did you want?Tourist: Which one makes the biggest splash?Ride Operator: Are you ready to get soaking wet?Tourist: Why else would I be wearing this raincoat?Ride Operator: Do you see that big ugly mountain down yonder?Tourist: Which one? And so it continues. It might sound easy, but continually coming up with questions that progress the scene is quite challenging for most performers. If the actor says something that is not a question, or if they continually repeat questions (â€Å"What did you say?† â€Å"What did you say again?†), then the audience is encouraged to make a â€Å"buzzer† sound effect. The â€Å"loser† who failed to properly respond sits down. A new actor joins the competition. They can continue using the same location/situation or a new setting can be established. Alphabet This game is ideal for performers with a knack for alphabetization. The actors create a scene in which each line of dialogue begins with a certain letter of the alphabet. Traditionally, the game starts off with an â€Å"A† line. Example: Actor #1: All right, our first annual comic book club meeting is called to order.Actor #2: But I’m the only one wearing a costume.Actor #1: Cool.Actor #2: Does it make me look fat?Actor #1: Excuse me, but what’s the name of your character?Actor #2: Fat man.Actor #1: Good, then it suits you. And it continues all the way through the alphabet. If both actors make it to the end, then it’s usually considered a tie. However, if one of the actors flubs up, the audience members make their judgmental â€Å"buzzer† sound, and the actor at fault leaves the stage to be replaced by a new challenger. Normally, the audience supplies the location or the relationship of the characters. If you tire of always beginning with the letter â€Å"A† the audience can randomly select a letter for the performers to begin with. So, if they receive the letter â€Å"R† they would work their way through â€Å"Z,† go to â€Å"A† and end with â€Å"Q.† Ugh, it’s starting to sound like algebra! World’s Worst This is less an improv exercise and more of an â€Å"instant punch-line† game. Although it’s been around a long time, â€Å"World’s Worst† was made popular by the hit show, Whose Line Is It Anyway? In this version, 4 to 8 actors stand in a line facing the audience. A moderator gives random locations or situations. The performers come up with the world’s most inappropriate (and incredibly humorous) thing to say. Here are some examples from Whose Line Is It Anyway: World’s Worst thing to say on your first day in prison: Who here loves to crochet?World’s Worst thing to say on a romantic date: Let’s see. You had the Big Mac. That’s two dollars you owe me.World’s Worst thing to say at a Major Award Ceremony: Thank you. As I accept this major award, I’d like to thank everyone I’ve ever met. Jim. Sarah. Bob. Shirley. Tom, etc. If the audience responds positively, then the moderator can give the performer a point. If the joke generates boos or groans, then the moderator may want to good-naturedly take points away. Note: Veteran improv performers know that these activities are meant to entertain. There aren’t really winners or losers. The whole purpose is to have fun, make the audience laugh, and sharpen your improve skills. However, young performers might not understand this. If you are a drama teacher or a youth theater director, consider the maturity level of your actors before trying these activities.

Personal Financial Planning essayEssay Writing Service

Personal Financial Planning essayEssay Writing Service Personal Financial Planning essay Personal Financial Planning essayQ1. How are you saving for retirement?   If you are currently not saving for retirement, design a plan for your retirement savings.   Explain in 1 concise paragraph.Retirement planning will strongly depend on the type of income that will be available in the future and the options offered by the employer. One possible way of planning for retirement is the following: investing about 4% of gross salary into an annuity which will yield the basic income and investing 3% of gross salary into an Individual Retirement Account with reasonable mutual fund investments and solid previous history. Such diversification allowsQ2. Would you favor reforming Social Security to eliminate inequalities in the distribution of spouse benefits? If so, what kind of changes would you propose?Spouse benefits in Social Security often result in discrimination against low-earning workers in a couple, since they will receive the same benefits as the persons who have never worke d and therefore never invested into Social Security. Since in most cases the lower-earning person in the household is wife, in the couples where men earn equally those women who never worked are eligible for similar retirement benefits as those who did work but received lower wages (Gitman ¸ Joehnk Billingsley, 2010). On one hand, those women who invested their time in child-rearing and looking after older relatives deserve these payments, but such inequality also rewards those who withdraw from work. It would be useful to introduce a cumulative index for individuals taking into account their work contributions and family contributions. The value of benefits determined using such an index would help to reduce or even eliminate inequality.Q3. What do you think is the single most pressing political issue for older Americans? Explain your answer.For older Americans, key political issues are related to financing their retirement and accessing medical services. Currently the most pres sing issue is the existence of Social Security fund and its accessibility in the future. There might be different pressures depending on the generation; for example, when the Millennials approach retirement, they might face a depletion of Social Security resources accompanied by additional measures limiting their eligibility (such as increased retirement age) (Gitman ¸ Joehnk Billingsley, 2010). This issue has a direct impact on the lives of older Americans and therefore is the most pressing for them.

The top 4 emerging trends that will shape recruiting in 2018

The top 4 emerging trends that will shape recruiting in 2018 Any recruiter worth their business card knows that their success depends on staying on top of industry developments and trends. Aside from having a robust network of contacts to leverage, this may be the single most important rule of thumb to follow for recruitment professionals.Recruiters know that their business is one characterized by intense competition and constant hustling in order to stay relevant and effective at their jobs. If they fail to stay on top of things that are happening in their field, they risk being viewed as out of date and irrelevant- and once your reputation as a recruiter gets tarnished it’s a tough trick to regain that luster.The best recruiters approach the beginning of each new year as an opportunity to take stock, retool, and refocus their recruiting efforts, in order to align themselves with the latest and greatest trends shaping their industry.LinkedIn’s Talent Blog recently published an article on the 4 major trends that are shaping how r ecruiters will hire in 2018 and beyond. Their findings are based on results obtained in the â€Å"2018 Global Recruiting Trends† report, which reveals four key hiring trends that are â€Å"killing the transaction, making hiring more strategic, and letting recruiters and hiring managers focus on discovering high-potential talent.† Let’s take a closer look at each of these potential recruitment game changers.Diversity- the new global mindsetThis is arguably the top trend in professional recruiting, and it’s significantly impacting how companies are staffing their teams. According to LinkedIn, â€Å"Diversity used to be a box that companies checked. But today, diversity is directly tied to company culture and financial performance. Our data shows that 78% of companies prioritize diversity to improve culture and 62% do so to boost financial performance.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});Key forces are at play here: changing d emographics are diversifying our communities, shrinking talent pools for companies that don’t adapt. Growing evidence that diverse teams are more productive, more innovative, and more engaged also makes it hard to ignore.†Despite the importance of diversity in today’s world of recruiting, it seems as if some companies and recruiters are finding it difficult to attract and retain candidates from a diverse array of backgrounds. According to LinkedIn, â€Å"†¦when it comes to fostering diversity, very few organizations have cracked the code. Despite all of the buzz, most companies still fall short of their goals and the public’s expectations. Our data shows that the main reason why is that recruiters and hiring managers can’t find enough diverse candidates. But this may be a problem of perception- many female engineers and black product managers exist, for example, but companies may not be looking in the right places.†Despite the potential challenges of building a diverse workforce, if you’re a recruiter you should certainly consider making this a priority in 2018.The interview- reinventedAll recruiters are familiar with the traditional interview- and the good news is that it’s not disappearing any time soon. However, its days as the primary or sole predictive tool regarding the potential success or value of a candidate may be numbered as new assessment techniques get adopted into the recruitment process.According to LinkedIn, the following five techniques are being used- often alongside traditional interviews but at times instead of them- in an effort to gauge potential new hires as accurately as possible:  Online soft skills assessments that  measure traits like teamwork and curiosity to give a sense of candidates earlier in the processJob auditions, where companies pay candidates to work as normal employees do so that they can observe skills in actionCasual interviews that show  candidateâ€℠¢s character, such as a meal at a restaurant where one must deal with servers and the outside worldVirtual reality situations, where companies put candidates in simulated work environments to view how they handle actual work situations in a more realistic wayVideo interviews, which  can be recorded and saved so more people can be interviewed and assessed at onceBottom line: if you’re in a position to vet and assess new candidates for various positions, consider using these techniques for assessing potential hires if you’re not already doing so.Data- the new corporate superpowerGone- or at least rapidly disappearing- are the days when recruiters would trust their instincts or hunches when deciding on potential candidates for positions. Today, measurable and quantifiable data is the new hunch.According to LinkedIn, talent acquisition has usually emphasized people and personalities in the past, but now is just as much a numbers profession: â€Å"Our research shows that most recruiters and hiring managers use data in their work now and even more are likely to use it in the next two years. Now, it’s true- data informing talent decisions isn’t a new concept. But what is new is the volume of data available and the speed with which it can be analyzed. What’s new is that data can be used to predict hiring outcomes, not just track them. What’s new is that data can power machines to make smarter recruiting decisions for you.†If you’re a recruiter whose still relying on instinct alone, it’s time to make a change in 2018. Make sure you’re embracing big data to help you make key hiring decisions.Artificial intelligence- your secret workhorseThe notion that artificial intelligence (AI) is going to sweep in and completely revolutionize how we handle every aspect of life- personally, professionally, and everything in between- has been a buzzing topic of discussion for years, and often feels exaggerated and overblown. But according to LinkedIn, 35% of talent professionals and hiring managers say that AI is the top trend impacting how they hire. This may be the year that AI makes certain annoying aspects of recruiting a little less tedious- and who doesn’t want something that saves time? Sourcing, screening, and scheduling are only a few candidate interactions where AI can become a vital took in your day-to-day.There you have it- some of the big potential trends in recruitment in 2018. If you’re a recruiter, make sure to keep these on your radar so you don’t get left behind. Good luck!

Do Managers Need to Develop Concrete Skills in the Political Analysis Essay

Do Managers Need to Develop Concrete Skills in the Political Analysis of Organizations - Essay Example As the discussion outlines the political analysis of the organization literally dissects the different mechanisms through which it takes care of the deliverables that essentially emanate from the organizational stronghold, and for the sake of the common men and women on the street. The managers need to find the best possible ways through which they can present the alleviated stance of the organization. This is done so that the organization understands the needs and requirements of the public, for which it exists in essence. The managers act as the representatives of the organization and hence the face of its varied business entities. Whatever these managers do in the long run signifies the very basis of growth and development, for the sake of the organization. The company’s political position is thus dependent on the way these managers present the real picture as well as give a charter for the things to shape up in the future. This paper discusses the implications of the manag ers as they develop the required skills within the political analyses of the organizational values and principles. From this paper, it is clear that first it is found out as to why the political analysis of the organization is deemed as significant in the time and age of today. The reason for this is that the political analysis gives a good measure of the strengths that exist within the organization and the opportunities that it could touch upon in the future. It can also establish its very basis within the industrial domains and tell the relevant players in the industry that this organization means business just like them. It can easily outline the areas where the organization wishes to emphasize these strengths and create the much-needed difference. So basically what this political analysis does is to create a clear-cut basis for the organization, both from a short-term perspective as well as in the long run scheme of things.

In-depth comparative analysis research paper between two different Essay

In-depth comparative analysis research paper between two different firms operating in two different countries but which have sim - Essay Example Proctar & Gamble, a company founded in United States by two British men around 150 years ago, aims to provide products and services of superior quality and value. What began as a family oriented business then became a multi-national in no time. It is today one of the leading firms worldwide which caters to providing consumer goods. Unilever, founded in 1890, started off by making a soap that helped popularize cleanliness and hygiene. Today, it has grown in the same way as P & G and has similar goals and likewise, faces similar problems. As the firms are now multi-nationals and have large operating units in different parts of the world, different cultures gives them different challenges which should be met tactfully so as to avoid controversies. Procter & Gamble, India, has a diverse range of popular products, for example Pantene shampoo, Ariel washing detergent, Pampers baby diapers etc. P & G has now settled in to the country but faced several problems in the beginning. One example is that of promoting Pampers. Indian Women preferred cloth nappies than diapers and the women who did shift to Pampers were often referred to as lazy or that they did not give their babies enough attention. With such cultural walls, Pampers found it difficult to break in to the industry, its strongest competitor being the common nappies.

What is Democracy Essay Example | Topics and Well Written Essays - 2250 words

What is Democracy - Essay Example Assembly is made up of representatives from the citizens. Effectual guarantee of liberty of speech, press, religion, legislative body, and appeal and of parity before the law are essential to a democratic system of government. Political parties and politicians are the catalytic mediators that make democracy practicable. Democracy mean rule by the people, surely there has never been absolute democracy in any state and there barely will be in the near prospect either. So it is not probable to completely shift to democratic state: democracy can merely be increased or decreased. In western culture where it is "actual-democracy", the people have more authority than in a despotic system, but nonetheless that is very partial. For example in a survey carried out in Finland, by opinion polls a country famous for its western democratic system, 76 % of those asked thought that citizens' judgments do not have much weight on democracy policies made in the world. Throughout the last years we have read, heard, and seen approximately daily how Eastern Europe is "stirring to democracy" and to western democracy in particular. Many third world countries are said to be on the similar pathway. Once it was even declared that Rumania would shift to absolute democracy. Our trust in western liberal democracy, and our unshakeable faith that it is the sole carrier of a greater ethical reality, has blinded us. In addition, it imperils our own safety. Looking around the world through this prism, we are not capable to issue the force of other links, for instance religion, ethnicity or a non-democratic form of steps. We might confess that these issues have some weightage in parts of the world where the United States and its assistant sheriffs, Britain and Australia, so complacently believe the right to hold back, but we believe them to be no more than masks of unawareness to be on clean aside. Then, we say, the populace of these countries will willingly hold close its principles as certainly as medieval man would have acknowledged that the earth was round, not flat, had he been encountered to the marvels of modern science. Direct Democracy Compared to Representative Democracy This conviction is based on the right of each citizen over a definite age to listen to political meetings, vote on the problem being discussed at that meeting and accommodating the majority result should such a election lead to a law being approved which you as an individual did not sustained. Division of this conviction is the right of each one to embrace political office if they decide to do so. Direct democracy also consider that all people who have the right to, should aggressively contribute in the system so that it is diplomacy of the people and that whichever law approved does have the assistance of the preponderance. Direct democracy gives all people the right to contribute in spite of of religious viewpoint, gender, sexual point of reference, physical well being and so on. Only those who have specially gone next to society are barred from direct democracy. In Britain, those in penitentiary have affronted society in some means and, consequently, their

Stat 2 Assignment Example | Topics and Well Written Essays - 250 words

Stat 2 - Assignment Example t decision making problems have multiple objectives that cannot be optimized simultaneously because of the conflicting nature of the objectives or goals. Goal programming is used to solve programming problems with several objective functions (goals) or constraints (Tanlamai, 2011). The linear problem below represents a goal programming problem, and also represents a non-linear programming problem whereby the program is defined by systems of equalities and inequalities (constraints) with real variables X1 and X2. Braaksma, A. J., Meesters, A. J., Klingenberg, W. W., & Hicks, C. C. (2012). A quantitative method for Failure Mode and Effects Analysis. International Journal Of Production Research, 50(23), 6904-6917. Lo, Q., & Chai, K. (2012). Quantitative analysis of quality management literature published in total quality management and business excellence (1996–2010). Total Quality Management & Business Excellence, 23(5/6),

Employment skills for engineers Essay Example | Topics and Well Written Essays - 1250 words

Employment skills for engineers - Essay Example I gained self-confidence with the importance of courage to stand in front of people and share my ideas with other people without fear. Through the numerous class projects and presentations that we did before fellow students, I have perfected the skill, and now I feel that I can harness it whenever and wherever. I have learned how to express myself confidently as well as think for myself and how to seek feedback from other people. My time management skills greatly improved over the course through the assignments that I have managed to complete on time. Most importantly, I have come to appreciate working efficiently under pressure and no supervision in order to achieve my targets. I feel I have gained enough skills and confidence to handle engineering projects in the corporate world and meet all the set goals on time. At first, I thought that I would have to read so much theory. I, however, have been privileged to participate in practical engineering lessons that gave me an opportunity to work in a team without many misunderstandings with my colleagues. Through these experiences, I have developed excellent communication skills that have helped me throughout my 12 months internship. I related well with my teammates throughout these experiences. These have given me an upper hand as I have been able to be chosen as a leader and sometimes as a follower and an active participant in these team practical projects. Throughout my campus life as an engineering student, I have developed resilience through the tough subjects and actual work, which were part of the module. I have also gained a positive outlook in life as all the hard work, and sacrifice has also yielded rewards through good grades awarded to me for the hard work. My problem-solving skills have greatly improved through the practice of identifying problems either in group work or individually and coming up with solutions to these problems. My research skills have

Back To School Night Essay Example | Topics and Well Written Essays - 500 words

Back To School Night - Essay Example followed by a question-answer session. This will give the parents a good understanding of the academic year ahead of the child and the role they have to play to make it a success. â€Å"Unfortunately both the quality and quantity of parental contacts with the school decline as children get older†, say Puma & others (Puma et al., Strong families, strong schools, US DOE, 1994) and point to the sharply contrasting statistics for the first graders and the seventh graders. They go on to add that involved parents help students to perform better academically, stay longer in school, and have better social skills. Teachman et al., also reinforce this view pointing out that, â€Å"†¦parent-child and parent-school interaction†¦Ã¢â‚¬  is related to dropping out of high school. (Teachman et al., Social Capital and the Generation of Human Capital, Social Forces, 1997) A child who routinely expects its parents to visit the school at least during the Back to School Nights, gets used to parents Back to school night is held within the first few days of the school re-opening and is followed by more such meets – each after the successive term examinations are held and the results announced. The second, third and the fourth meetings are indeed open house meetings to take stock of the progress of the child in the school along with discussing and implementing ways to improve performance. Back to school night is an event of the evening and night. This is a time of joy and relaxation coupled with establishing or renewing relationships between the parents and the teachers. The subsequent meetings are for more serious efforts involving in-depth discussions for which sufficient time is to be earmarked to cover all aspects of a child’s progress and for all children. Thus, they are best held commencing from the morning and continued till all the

Stat 2 Assignment Example | Topics and Well Written Essays - 250 words

Stat 2 - Assignment Example t decision making problems have multiple objectives that cannot be optimized simultaneously because of the conflicting nature of the objectives or goals. Goal programming is used to solve programming problems with several objective functions (goals) or constraints (Tanlamai, 2011). The linear problem below represents a goal programming problem, and also represents a non-linear programming problem whereby the program is defined by systems of equalities and inequalities (constraints) with real variables X1 and X2. Braaksma, A. J., Meesters, A. J., Klingenberg, W. W., & Hicks, C. C. (2012). A quantitative method for Failure Mode and Effects Analysis. International Journal Of Production Research, 50(23), 6904-6917. Lo, Q., & Chai, K. (2012). Quantitative analysis of quality management literature published in total quality management and business excellence (1996–2010). Total Quality Management & Business Excellence, 23(5/6),

Back To School Night Essay Example | Topics and Well Written Essays - 500 words

Back To School Night - Essay Example followed by a question-answer session. This will give the parents a good understanding of the academic year ahead of the child and the role they have to play to make it a success. â€Å"Unfortunately both the quality and quantity of parental contacts with the school decline as children get older†, say Puma & others (Puma et al., Strong families, strong schools, US DOE, 1994) and point to the sharply contrasting statistics for the first graders and the seventh graders. They go on to add that involved parents help students to perform better academically, stay longer in school, and have better social skills. Teachman et al., also reinforce this view pointing out that, â€Å"†¦parent-child and parent-school interaction†¦Ã¢â‚¬  is related to dropping out of high school. (Teachman et al., Social Capital and the Generation of Human Capital, Social Forces, 1997) A child who routinely expects its parents to visit the school at least during the Back to School Nights, gets used to parents Back to school night is held within the first few days of the school re-opening and is followed by more such meets – each after the successive term examinations are held and the results announced. The second, third and the fourth meetings are indeed open house meetings to take stock of the progress of the child in the school along with discussing and implementing ways to improve performance. Back to school night is an event of the evening and night. This is a time of joy and relaxation coupled with establishing or renewing relationships between the parents and the teachers. The subsequent meetings are for more serious efforts involving in-depth discussions for which sufficient time is to be earmarked to cover all aspects of a child’s progress and for all children. Thus, they are best held commencing from the morning and continued till all the

1914 poetry Essay Example for Free

1914 poetry Essay In the poetry of 1914 there is both crude propaganda and poems that are subtle and deeply moving if naive. The poetry in 1914 had purpose for why they were written. Some were written with the intent of trying to enlist more men for the war because the authors believed that all men should fight for their country. While others were to show everyone that war is not so glorious and there is nothing sweet about fighting for their country. Either way, they all used naive idealism or sometimes crude propaganda but at times they were deeply moving. In Jessie Pope’s ‘Who’s for the game’, she gives us crude propaganda throughout the whole poem. She gives ordinary circumstances and links them in with war, showing who is heroic enough to ‘grip and tackle the job unafraid’ and who is too cowardly that ‘he’d rather sit tight’. Also, Pope subtly forces any man who decides to stay home to feel guilty and faint-hearted, she uses another form of propaganda. However, she tried to make the war seem easier than it was so she wrote the poem like a nursery rhyme, in a patriotic and jolly way. She relates the whole poem to a game to decrease the seriousness of the war. Pope  uses subtle persuasion to further convince more men to go to war: ‘Who knows it won’t be a picnic -not much- yet eagerly shoulders a gun? ’ In the last verse, Pope uses direct address (‘you’) to make the reader feel like she is talking to them. Also, direct address is subtle persuasion but it gets straight to the point. However Pope understates the whole concept of war which can be a kind of deception (propaganda). As we can seem, Jessie Pope’s attitude towards recruitment for war was ardent. By contrast in ‘Death’ the imagery of beauty is moving. Throughout the poem fleeting beauty is portrayed e. g. in the words; washed, sunset, quick, blown, ended, changing. The adjectives from the poem that are listed normally don’t last long giving a sense of brief purity. This poem is deeply moving. In every line there are examples of this: ‘Washed marvellously with sorrow, swift to mirth. ’ This technique causes the reader to sympathise with the soldiers and their families. Also, caesura is used fairly often in the poem. Its effect is to separate and juxtapose certain ideas and images. The poem starts off dark and cold: ‘sunset’, ‘alone’, ‘ended’: but towards the end of the poem it  turns light and holy: ‘And lit by the rich skies†¦ He leaves a white unbroken glory, a gathered radiance, a width, a shining peace, under the night’. Notice the poet has written ‘He leaves a white†¦Ã¢â‚¬â„¢- ‘He’ refers to God. England to Her Sons by W. N. Hodgson is deeply moving from start to finish. Hodgson portrays the war as chivalrous and states just how costly a sacrifice it is to send England’s ‘children’. Making the war seem chivalrous makes it feel like an honour to fight. Also, the wording is slightly archaic making it feel like tradition to fight for your country. Not only is it chivalrous but it is also extremely patriotic, showing how important it is to protect the country. This poem was meant for the parents of the soldiers, it was meant to be a comfort, to assure them it was the right choice letting their son go to war. Similarly Brooke’s sonnet ‘The Soldier’ is also subtle and deeply moving. ‘If I should die, think only this of me:’ -this is the poem’s first line. The first clause shows that he acknowledges and accepts the fatality of going to war: the second clause is an instruction, even after death he is instructing the reader to think  about him. This soldier is very devoted to his country as he constantly repeats the word ‘England’. The last line in the poem is ‘In hearts at peace, under an English heaven’. This shows that even after death he will still remain English and he will go to an English heaven. To conclude, even though I only gave three poems of deep movement, we can see that most are moving, and few have crude propaganda. Some poems are harsh and discourage the admiration of women as the war was terrible, scarring and they believed that they didn’t deserve the glory. It is clear that these  poem topics can vary but we can all agree that they are full of feeling, the pain these soldiers went through was unspeakable and channelling their emotions through poems educates all of us. View as multi-pages TOPICS IN THIS DOCUMENT England, English-language films, Jessie Pope, Poetry, Soldier, The Reader, War RELATED DOCUMENTS Poetry Essay ? Rodrigo Ramos August 2nd, 2013 Megan Haugh The Voice is What Matters Poetry is unique compared to other literary works in that in order to close the gap of emotional distance within the individual reader, the voice needs to be sincere. When a character is not relatable to the reader, it destroys the art of poetry. 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Principle Of Equality In Practical Ethics Philosophy Essay

Principle Of Equality In Practical Ethics Philosophy Essay The principle of equality in Singers work can be rationally defended from many perspectives, especially when it is being applied to human beings. However, Singer goes further to consider all animals as well. It is the basic assumption of the current investigation that Singers ideas about equality are much more rational, and much less radical, when they are employed to describe human beings; however, when they are expanded to include all sentience, some of the supposed equalities Singer proposes are no longer rational. Some of Singers theories about equality can therefore be challenged by logic, and not accepted, by people who, for example, see a difference between animals and humans, in terms of the equality applied and implied to them. When Singer talks about equality, he rejects the traditional Rawls-influenced notion of moral personality and human equality. Singer proposes a broader and more collectivist ethics, and therefore his idea of equality is also broader. However, there needs to be an alternative to this philosophy because it is untenable and seeks a level of sophistication which the author frequently is unable to convey appropriately, as seen by his use in the following sentence of creative semantics within their rhetoric. The day may come when the rest of the animal creation may acquire those rights which never could have been with-holden from them but by the hand of tyranny (sic). The French have already discovered that the blackness of the skin is no reason why a human being should be abandoned without redress to the caprice of a tormentor (Singer, 1989). Singers essay, which proposes to have a utilitarian argument structure, is basically all about morality, and it corresponds to the rightness or wron gness of an action that impacts that actions significance in terms of utility. This concept of utility has been stretched and formed the main basis for those who would criticize Singers embrace of the equality of animals and humans, as a dry and humourless statistical impossibility that drained the imagination out of humanity and based impulse on quasi-scientific ethical propositions. This is a valid criticism in the light of various authors use of utilitarianism, but it is also important to keep in mind that utilitarianism is basically a positive principle that lays out a plan for happiness, not equality. In other words, there are bright and dark sides to this issue, in which the philosophy can be changed and develop a more hybrid definition as it is interpreted by different scholars, such as Singer, or Bentham. In these cases, one scholar usually comes before the other. Singers ideas of equality also have a lot to do with the equal consideration of disparate interests. From this perspective, the philosopher can be rationally defended by those who seek to end the reign of racism, sexism and discrimination on the grounds of disability, from society. From an egalitarian perspective then, Singer can be rationally defended in his conception of equality, as it is basically a parallel of the status quo of most industrialized societies, at least in principle. And Singer asks thought provoking questions about the nature of real equality, for example, asking reasonably if any readers would really consider a strangers family to be equal to theirs, if both were under some external threat. Some of the more utilitarian of Singers defences of equality seem to make more rational sense than his defence of animals being equal to humans. Singers utilitarianism has a political and legal value, even in the justification theory perspective, because it can separate levels of harm caused to society in terms of either rules that encompass actions or actions which in themselves become rules. It is difficult to say which interpretation is more faithful to the basic tenets of utilitarianism, but it seems that in terms of alternatives, Singer has chosen not to look deeper into this philosophy than just one counts as one. What can be said, however, is that, justification-theory utilitarianism as stressed by Singer, consists of a doctrine that relates to moral goodness rather than ethical goodness, and also a doctrine that relates to what the author believes is morally right, not ethically right. The originators of utilitarianism, Mill and Bentham, both saw utilitarianism as a moral theory, and this is correct, and therefore the author uses the moral theory to back up their own moral philosophy. Jeremy Bentham incorporated the essential basis of moral equality into his utilitarian system of ethics in the formula, Each to count for one and non for more than one. In other words, the interests of every being affected by an action are to be taken into account and given the same weight as the like interests of any other being (Singer, 1989). In utilitarianism, deliberation can be conflated with intention and determination, whereas justification can be thought of as proven reasonability. There are differences between different categories of the philosophy in general, which are basically involved with the application of theoretical concepts in terms of predicting and justifying consequences and comparisons. So equality of opportunity is not an attractive ideal. It rewards the lucky, who inherit those abilities that allow them to pursue interesting and lucrative careers. It penalizes the unlucky, whose genes make it very hard for them to achieve similar success (Singer, 1989). When the author is talking about humans, he makes some cogent points. Singer uses utilitarianism as a theory of justification of society and equality of people and animals, but I would also propose that the author looks a little further into utilitarianism and sees that it is really more about proven reasonability as a standard measuring the worth of the end result or consequential result of the concept: happiness, not equality. In terms of institutional application in a historical sense, this has also included a reckoning of the main points of justification theory utilitarianism as a way of grading or categorizing institutions or policy ramifications in terms of testing and proving the efficiency or utility of the institution through a utilitarian viewpoint. This involves justification in that it uses proof and rationalization rather than deliberation theories of intention and determination. This also increases the value of objectivity as a vaunted standard within utilitarianism, seen from this justification perspective. Singer also examines some inequalities that plague society. The important point is that affirmative action, whether by quotas or some other method, is not contrary to any sound principle of equality and does not violate any rights of those excluded by it From this point, Singers theories view inequality as being passed on from one generation to another in terms of wealth and privilege within a family structure that is seen as a space of economic restriction that also works to keep disadvantaged families in the same place from generation to generation. The social class of the parents, from this perspective, will play a large role in the development of their children in terms of advantages or disadvantages that are inherited in the family structure. From this view, society is not seen as the large organism or field of struggle that functional theorists and conflict theorists see it as, but rather is seen more limited in terms of individual and everyday relations. When Singer is proclaiming the equality of animals and humans, this is a controversial subject on which some of his arguments appear less logical. It has been suggested that autonomous, self-conscious beings are in some way much more valuable morally significant, than beings w ho live from moment to moment, without the capacity to see themselves as distinct beings with a past and a future (Singer, 1989). Everyone has their own ethics. Socially positive behaviour may be influenced by moral behaviour, which has a more religious semantic connotation, but ethics should not be confused with moral behaviour. Ethics is not the same as morality or presupposing moral censorship, as some would have it; morality is more of an externalized and often conditioned response, whereas ethics could perhaps be more readily likened to the basic conscience mechanism of social responsibility. Ethics is something that begins with the individual and acts effectively to represent society in terms of fair and balanced information being presented. Animals do have rights. Those who abuse or are cruel to animals can be brought before the law. But there is also a double standard, because the cows supplying McDonalds hamburgers are mistreated and abused every day in a cruel manner, and no one takes a second thought. Animals do have rights, but they are rights that are determined by humans, not animals. When Singer is talking about the equality of humans who are disabled, or minorities, it is a conventional, status quo argument. But when he suggests the equality of animals and humans, he takes a step towards more controversial polemics. (Singer, 1989)

Nortel Meridian :: essays research papers

INPUT/OUTPUT CRASH COURSE Meridian crash course faq798-5880 Posted: 20 May 05 (Edited 3 Jun 05) Programming Meridian SL1 PBX This is a short introduction into programming a Meridian PBX. The Meridian PBX's software divides information into LOADS. Each Load has a specific function for example. LD 20 is where you can print information about phones. The loads range from LD 01 - LD 143 How to HyperTerminal in to the PBX and VOICEMAIL Systems. 1. Launch HyperTerminal 2. Set phone number to your modem dialin number 3. Set terminal emulation to VT102 X Modem 4. Dial†¦ it should end up at a blank HyperTerminal window 5. Type the password to access the PBX modem. This will not show up on the screen when you type it. The screen should now display â€Å"Ok, You are now transparent to port 1†. 6. Type â€Å"logi† to login, then the password. 7. You should now have a > command prompt. To go from PBX commands to VOICEMAIL (in Hyperterminal) 1. Go to â€Å"File†, â€Å"Properties†, â€Å"Settings† and set the terminal emulation to VT100. 2. At the >, type â€Å"AX† 3. Hit â€Å"F1† to bring up the command bar at the bottom. 4. Hit â€Å"F1† again to Logon To go from VOICEMAIL back to PBX (in Hyperterminal) 1. EXIT all the way out of VOICEMAIL, back to where F1 says â€Å"logon† (lower left button) 2. Go to â€Å"File†, â€Å"Properties†, â€Å"Settings† and set the terminal emulation to VT52. 3. hit â€Å"Ctrl ]† TO EXIT IMPORTANT – Do NOT exit HyperTerminal until you have logged out of BOTH the VOICEMAIL and PBX Command System (â€Å"logo† is the PBX logout command) Basic commands LOGI = LOG IN LOGO = LOG OUT **** = TO CLOSE LOAD ** = RETURN TO REQ PROMPT ERR SCHXXXX = Explanation of error code ( ovl†¦sch†¦) DNB = DIRECTORY NUMBER (DN) a.k.a. phone extension ex: 2300 TNB = TERMINAL NUMBER (TN) (port number on the switch) = i.e. 24 00 02 05 - 24=Loop 00=Shelf 02=Card 05=Unit = *Please note: Enter "spaces" between the numbers: CUST: Customer number (almost always "0" unless you have more then one customer set up) Short Cut's For Option 11's: When entering the "TN" information you don't have to insert all the 0's. i.e. 09 00 00 02 would only be 9 2. ============================================================ Logging in: Be carful not to log in more than 3 time incorrectly, If you see OVL400 this means you are locked out for up to 45 Minutes. You should see this when you press return:">" or "OVL000"

Environmental Change and Bounded Cultures :: Essays Papers

Environmental Change and "Bounded" Cultures Viewing â€Å"‘cultures’ as shared, bounded wholes, relating to single, static environments† is a deceptive perspective in global environmental science today. As â€Å"global environmental problems have local environmental impacts,† the way that scientists think of local indigenous communities affects the relevancy of any international aid a global scientific community can offer (209). Ultimately, â€Å"environmentally benign beliefs translate into environmentally benign practice,† and unless scientists overcome predispositions about the inertness of culture, any valuable international relationship towards a â€Å"common future† will be lost (215, 222). As with other indigenous languages around the world, local West African languages entail political significance in terms of relationship between land and farmer. Such political terms â€Å"do not translate easily into those of Western environmental science,† and appreciation for their meaning requires an authentic â€Å"globalization of environmental discourse† (211, 222). Because foreign scientists have no knowledge of the West African â€Å"cultural embeddedness† of language and land, they are often unaware of the â€Å"enduring links† between contemporary West African farmers and their ancestors who once worked the same plot of earth. Invariably, contemporary global sciences evaluate indigenous environmental practices â€Å"only on their own [Western] terms,† and do not allow for reinterpretation of ideas that could inform care of the earth (224). A limited understanding of indigenous practices also promotes the â€Å"repackaging† of local knowledges as â€Å"romanticized notions,† allowing Westerners to invent their own interpretations of what is â€Å"traditional† and ultimately â€Å"suppress local creativity† (211). In â€Å"the imposition of global orthodoxies and analysis† upon â€Å"environmental values and notions of sustainability† in Non-Western cultures, Western scientists infringe â€Å"not only on local livelihoods but also on cultural freedom† of fellow human beings (224). The scientific power of a dominant culture in defining the environmental practices of other cultures limits our international potential for environmental sustainability, as it limits the voices and legitimate contributions of indigenous societies. The political reality of â€Å"globally defined environmental agendas† simply does not reflect the agendas of every community around the globe, rather, it reflects â€Å"the priorities of those in positions of power† (Leach and Fairhead 210).

Sara Lee Corporation

Sara Lee Corporation (Case study) 1. Executive Summary This case study provides an evaluation of Sara Lee Corporation and particularly its operations of product lines available through the Wal-Mart stores. To begin with, an effective SWOT analysis of the company was conducted where strengths and opportunities are identified while addressing possible threats and improving its weaknesses to avoid giving the competition an aggressive advantage. Marketing requires effective identification of issues as a key factor in devising the best methods of addressing them. Therefore, Kirk Nelson identifies the BasicHipster style to be a major problem in the market because it was not doing well. Effective establishment of the best possible solution is therefore critical to maintain the corporation’s market share for the Wal-Mart Account. This analysis generates key alternatives that Kirk Nelson as the Sara Lee Wal-Mart Girl’s Panty analyst should consider in getting out of the current deadlock. This study recommends that Sara Lee Wal-Mart account should retain the FashionBikini due to its better performance compared to the New FashionBikini and introduce back into circulation, the new BasicHipster. . History or introduction Sara Lee Corporation is a fortune 500 company listed on the NYSE. They mainly mass market their diverse product lines of food and beverages, branded apparel, and household products through large retailers like Wal-Mart and Target, but also smaller store as well. Sara Lee, under the Hanes branded apparel operates a produ ct line of underwear called Girls Panty (GP) targeted girls ages 4-12 that include 3 cuts or styles: FashionBrief, FashionBikini and the BasicHipster. The Girl Panty line in Wal-Mart had to meet its sales and supply standards. Sara Lee Corporation maintained high sales due its ability to analyze its products on the basis of the market demand and thereby maintaining the customer’s preference. This case study provides a comprehensive analysis of the corporation’s Girl Panty line in the Wal-Mart account, identifies the strengths and weaknesses, recognizes the marketing problem, generates alternatives, make a recommendation and finally offers an effective implementation strategy. 3. SWOT Analysis Strengths Sara Lee has been identified as having 3 key strengths. First, their ability to employ highly experienced supply chain analysts made it easy for all the members to effectively carry out their roles and cite possible shortcomings on time and come up with workable solutions to address it. Second, Sara Lee’s longtime history has demonstrated that their products built on leadership brands represent high quality, affordable, casual clothing for everyday use, thereby creating brand loyalty and a strong attachment to its products. Finally, relationship building and retention is another key strength for Sara Lee. The trusted partnership between Sara Lee and Wal-Mart was two-fold. Wal-Mart served as a strong distribution channel partner with deep market penetration, while Wal-Mart relied on Sara Lee’s wide portfolio of well-known and established brand names. Weaknesses According to the case, the corporation suffers some weaknesses. To begin with, the girl panty suppliers are international and therefore subjected to key external forces such as cultural factors, religious considerations, strikes and unrests which made supply uncertain (Case, 427). With some of the supplies coming from external suppliers, the waiting period was very long and therefore unpredictable (Case, 427). Sara Lee’s market share for the BasicHipster was performing poorly. A New BasicHipster product was in the process of being developed but not yet primed for distribution. Opportunity One of the key opportunities that Sara Lee had was its ability to establish the need for new products and make them to replace those whose sales were on the decline in the market. According to the case (431), Kirk Nelson was informed of a suitable replacement for the BasicHipster after indicating its poor performance. Threats Notably, Sara Lee had one key threat to its operation in its Wal-Mart Account, the Fruit of the Loom brand. Global competition was fast emerging in regions such as Eastern Europe, South East Asia and the Middle East powered by technology and cheap labor. Due to this global atmosphere, Fruit of the Loom rose as the main competition in the underwear category (Case 426). 4. Case Analysis Sara Lee Wal-Mart account division analysis was the most effective at marketing as it provided a crosscutting evaluation of the product’s performance. Kirk Nelson was deeply involved in generating the most recent information before meeting his boss (Case p. 425). As a result, it acted as a critical organization in promoting sales at the stores at low prices and sustainable supplies (Case 427). As a result, this relationship promoted the internal sales at Wal-Mart while creating the needed impression in other external Sara Lee branches. In addition to that, the corporation had an effective supply from its widespread supply chain by maintaining distribution centers for its products (Case 427). To ensure that the products, promotion, and pricing were perfect, the analysts’ recommendations were subjected to extra scrutiny and further refinement. This reduced possible cannibalization and provided more effective recommendations on aspects such as replacements of less performing products. Even after analyzing the performance of the BasicHipster style, the decision to replace it had to further be analyzed (Case 428 -430). 5. Marketing Problem Due to the lack of performance from the BasicHipster style, it was temporilary replaced with the New FashionBikini until the New BasicHipster was finished. After watching the sales do well for over a year in all three styles: FashionBrief, FashionBikini and the New FashioBikini, the New BasicHipster was ready for the shelf. Should Sara Lee replace the old or the New FashionBikinis with the BasicHipster or should they consider leaving both FashionBikinis selling side by side and not introduce the New BasicHipster? Of course, that decision depends on how well the FashionBikinis (old and new) are working together. Establishing an effective solution to this problem was a key issue in that the product was expected to be free of cannibalization in the market. 6. Alternative Solutions Sometimes analysts make important decisions while generating the sought after revenue and steer their products towards maintaining effective competition. Looking at the marketing problems brings to mind several solutions Sara Lee should analyze. First, Sara Lee management could consider maintaining the status quo as it is, keeping all three lines: FashionBrief, FashionBikini and New FashionBikini. In doing so, they keep their sales steady without risking the loss of market share and shelf space. Since the FashionBrief was preferred by younger girls while the FashionBikini and the New FashionBikini was preferred by the older girls, this apparent age difference only complimented each other because they each had their own target market. The downside to this is having 2 style cuts that are alike such as the FashionBikini and New FashionBikini because the product line lacks the diversity in styles and limits your target segment. Both of the Fashion Styles are not targeted to the economy buyer such as the BasicHipster would be and limits your wide range of pricing for consumers. Second, Sara Lee could consider the option to delete either the FashionBikini or the New FashionBikini and bring back the new and improved BasicHipster while keeping the FashionBrief. According to Kirk, he mentions that the sales of the BasicHipster were performing poorly but no graph or sales figures were provided in the case for a comparison. After charting the sales volume for the exact same year and periods of time between the FashionBikini and the New FashionBikini (see exhibit â€Å"A†), there was a sales increase $125,348 where the FashionBikini outperformed the New FashionBikini by 154%. Keeping in mind that the New FashionBikini was only being sold in 1700 store compared to 2300 stores, the increase was still significant. Since keeping both FashionBikini styles on the shelf along with the Fashion Brief and adding the new BasicHipster was not an option, Kirk would have to make a decision to delete at least one of the Bikini lines. Given the sales data, the one to cut would be the NewFashionBikini. This would give Sara Lee three distinct styles that include a new line of cut, the BasicHipster, which would diversify their product line an appeal to the economy priced buyer and retain the sense of the original hipster to the consumers while giving then a new sense of the market. The downside to this alternative would be risk losing market share. If the BasicHipster was not performing well to begin with maybe bringing the style back might repeat the same results. Again, without numbers to compare, the risk is still prevelant. On the other hand, the BasicHipster is the New BasicHipster with a new color scheme which could result in a greater market shre while appealing to consumers. 7. Recommendation Sara Lee should consider replacing the New FashionBikini with the New BasicHipster based on 3 reasons. First, I had to anaylze the sales of the FashionBikini and the New FashionBikini so I knew which one to elimanite in order to introduce the New BasicHipster. After careful anaylsis I found that the sales of the old FashionBikini were $125,348 or 154% higher than the sales of the New FashionBikini given the same time period. Also, by not having the BasicHipster style on the shelf for over a year, it would create a need for the product by the consumer. Second, a diverse product line in terms of price and cut would be available appealing to the ecomonic consuios buyer with the New BasicHipster, as well as those consumers who desired more colors and print themes as with the FashionBikini and Fashion Brief lines. Lastly, by keeping the FashionBikini and FashionBrief line, the two had already been in the market and would not require the intensive promotion demanded by a new product. In addition, the sales and market share should remain contstant and even increase while the promotion for the New BasicHipster takes hold. 8. Implementation By adding the new BasicHipster a whole new marketing campaign will be designed around the the new product including commercials aimed at young girls ages 4-12 . email marketing, free giveaways, Further analysis to determine possible cannibalization should first be conducted in the Sara Lee Wal-Mart Account to track the sales volume and market share. By introducing the already New BasicHipster, a new advertising and promotion effots will take place informing the consumer of this new line and style choice. Revising the NewFashionTh e for the first year to determine if any changes need to be made. If no changes are required, further analyses of the products lines will contunie for another 2 years until their life cycles are near the end whne 1 and continueof the 3 increase the chances of raising sales of the FashionBikini. Besides, Sara Lee should gradually increase the quantity of the FashionBikini to account for the added sales from the deleted New FashionBikini line while continuing to expand on the growth and promotion of the New BasicHipster to ensure a smooth transition. In addition to that, the corporation should intensify promotion of the FashionBikini to further inform and persuade consumers to buy it at Wal-Mart. Finally, a critical review of the FashionBikini should be maintained to seek consumers’ further preferences while making possible adjustments on their preferences. ———————– Surname 6